Yeah, yeah I know what some of you advertising-types are saying:
“I can’t READ it!”
“It’s too SMALL!”
“You can’t possibly expect people to read that…”
…which is exactly the fucking point. The font isn’t a honking huge 28-point monstrosity, so you can’t read it at first glance. It obviously has words, but you can’t read them… so it gets your attention. You might look closer (which is good), or you might just click on the damn thing and go to the site (which is better).
Okay, it was just an idea… back to work…
